Florabel Flagship Store is proud to share an ever-evolving celebration of creativity, food and fashion with visitors. Florabel has made its home in Eden, a fishing village on the edge of the Pacific on the Far South Coast of New South Wales.
Located on the main street, Florabel’s historic premises have a unique feel, with enormous iconic round windows. Currently operating as a popular café and licensed venue and has an all-seasons alfresco area, Rue Florabel. The café has built a following with the local community and travellers alike.
Florabel Terrace is an atmospheric and unique venue offering superb Dining, Live Music, High Tea & Champagne, Creative Events and Private Functions. The impressive space has views of the lush green canopy towards Balawan (Mt Imlay), the highest point in the region. Enjoy a special occasion along with a savoring and delectable array of food and beverages as you relax in the stylish lounge and outdoor areas. A courtesy bus is available, making it easy to relax and enjoy an evening out.
You can also look forward to browsing in a unique retail outlet, and the upcoming release of Florabel’s own distinctive fashion label. Our on-site atelier is currently a hive of activity, with design and manufacture of a classic and versatile range of quality garments underway and due for release soon.
The vision for Florabel continues to evolve and in essence celebrates creativity and talent. Honouring the artistry of her foremothers, Managing Director Sheri McEvoy descends from a long line of creative, trailblazing women and has shaped Florabel in dedication to them.
A small museum is being curated to share the rich and inspiring story of the Florabel women. Read more about the Florabel legacy in the Our Story section.
Philosophy
Florabel is creating the new normal. With practical sustainability at the core, we are putting energy and resources into things that last. Quality is endemic to our heart, we see a future without ‘fast fashion’. Garments which are edgy, season-appropriate, can be dressed up or down, and layered with ease.
Florabel’s story is born from and honours a long line of brilliant creative women, whose wit, versatility and refinement continues to inspire our timeless styling and conscious enjoyment of the finer things. We treasure and take pleasure in sharing objects and experiences that reflect beauty and connection, to nature and to each other.
Mission Statement
Artistry is at the heart of all Florabel creates, with a commitment to style and sustainability.